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20/5

20/5

The fashion industry is detached from reality.
Running on the idea that everything is perfect as it is.
Any criticism against it is dismissed as unfounded, while baseless celebration is being welcomed with open arms.

#daretosee

This is the latest example of how hypocritical today’s fashion world is:
Magazines and influencers that once joined in on the criticism of Victoria‘s Secret to profit from the backlash,
are now promoting the show again, capitalizing on i

Recent fashion campaigns were mind-blowing.
Because famous photographers shot them.
And famous models starred in them.
According to most magazines and influencers out there, at least.
For them, this is all it takes to create a remarkable campaign: A

The new Ahluwalia x Puma campaign feels truly genuine.
It’s been a long time since a “real” campaign actually looks as promised.
Most of them seem more staged than a Taylor Swift concert.

#daretosee

Do you really think this is how you reach & convince the luxury audience nowadays?
That the way to create desire for a product in a market already swamped with options, is to just place Kendall or some other model (on the floor) next to it?
And

Tommy Hilfiger‘s Fall 2025 Campaign

When your campaign turns out looking like an influencer‘s Instagram feed, then you know you‘ve probably wasted a lot of money on its production.

#daretosee

Fashion brands spoon-feed people nothing but bland, pre-chewed content.
All we see today are pictures and videos that require and demand absolutely nothing.
Everything can be understood at first glance.
No critical thinking needed, no knowledge neces

Vogue Czechoslovakia’s September issue was titled “Fortune Telling”.
Not to predict the future, but Vogue will be history soon.

Some fashion shows this season were a better pr-stunt for Apple than for the brands themselves

#daretosee

Fashion shows became worthless.
Designers present collections to crowds that have no idea of what they are seeing.
To random influencers that are paid to praise anything that lands in front of their eyes.
And to celebrities that are getting an all-in

@michaelkors

Pictures Courtesy: @michaelkors

@chanelofficial

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