View fullsize W Magazine China got it right: Fashion has an issue. #daretosee Picture Courtesy: @wmagchina #fashionissue #magazine #fashionmagazine #models
View fullsize It would have been so easy to stage MiuMiu’s Cloud Nine campaign in front of a green screen. But there still seems to be another way: the difficult one. The one where you focus on real craft and craftsmanship. The one where you have a vision t
View fullsize Jacquemus made a very uncommon move for today’s fashion. Sticking to their values rather than selling out their principles by choosing Simon’s grandmother as Brand Ambassador. And not some random celebrity just for their followers. Fina
View fullsize Brands keep getting away with copying archives under the guise of inspiration. Take the newest Chanel campaign. Recreating the famous Coco Chanel picture on the stairs of La Pausa or replicating the picture in the olive tree is not taking inspiratio
View fullsize Bottega Veneta is not from Venice. But from Vicenza, a city 70km west of it, also referred to as Venice’s beautiful neighbour. So why did Louise Trotter decide to stage her first Bottega campaign in Venice rather than the city where the brand
View fullsize Fashion thrives when it’s challenged. When everything is celebrated by default, the industry loses its mirror. And without reflection it loses its sense of reality. It needs to be criticised to evolve, and not blindly admired. Because good-f
View fullsize Fashion brands letting celebrities walk their shows is a confession. That they have nothing to say. That their clothes are not strong enough to speak for themselves. And that they need to borrow someone else’s fame to attract any attention. #d
View fullsize Fashion brands are playing bullsh*t bingo. Just read the captions under their current campaigns and you’ll know what we mean. #daretosee #fashioncampaigns #caption #fashion #bs
View fullsize This is the year we prove that AI will never replace genuine creativity #daretosee #2026 #ai #creativity
View fullsize We reject all forms of superficiality: AI, celebrating everything by default, trending faces, the Jenner-Kardashian-Clan, trashy opinions by random influencers, a lack of ideas, Vogue #daretosee #reject #superficiality #superficial #ai #jenner #ka
View fullsize High luxury fashion brands are humiliating themselves by using AI for their campaigns. Just to save time and money. They abandon their values for an easy shortcut. How can they call themselves luxury houses if they don’t prioritize quality and
View fullsize Congrats Balenciaga, with this video you’ve taken one step closer to your social media followers and another step further away from the actual fashion community #daretosee Video Courtesy: @balenciaga #balenciaga #balenciagacampaign #fashi
View fullsize Top 3 Fashion Campaigns of 2025 #daretosee
View fullsize Creative Directors change quicker than the trends they create #daretosee #creativedirector #change #quickly #fashion #trends #create
View fullsize This is the real Prada-Paradox Trying too hard to come up with something meaningful and ending up saying nothing at all #daretosee Videos Courtesy: @prada #prada #paradox #campaign #video #tryhard #meaning #wannabe #fashion #scarlettjohansson #
View fullsize Billboards are seen by thousands and remembered by no one. The only thing you might remember 2 minutes later is the famous face on it. Nothing else. Celebrities do their job, brands clearly don’t. Billboards just look like a promo tour. As if
View fullsize Likes, clicks and views can’t dictate the fashion industry any longer. Pleasing the masses by feeding them shallow, superficial content is what’s hallowing out the industry, leading to its eventual collapse. And it’s time to put an
View fullsize The December Vogue France cover story is simply embarrassing. A backstage shoot. That’s all they could come up with. They didn’t have any new ideas, not even one. All they could come up with was the models’ fees and a completely wor