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20/5

20/5

Out of sight, out of mind.
You are reminded of it every day: whether on social media or in the streets.
Seeing billboards from brands that seem to have given up. By portraying uninspired and bland images with no effort to try to win your attention.
W

Conformity has become the ticket to recognition.
As if being accepted by the system were more important than producing work with substance.
As if being recognised by the industry were more important than one’s talent.

#daretosee

Substack link in bio

#daretosee

Read “On Why The Industry Ruins Fashion” on Substack. Link in bio

#daretosee

Substack link in bio

Nothing lasts long enough to be truly significant.
Before you can feel excitement for one thing, the next is already announced. Fashion is built on a pace no one can actually follow.
In a constant stream of stimuli, people are being conditioned to s

The fashion industry needs a revolution.
It’s time to break up the attention monopoly conglomerates have.
Big brands dominate the headlines, while small ones drown beneath them.
We keep hearing the same names, seeing the same campaigns, witness

Luxury brands set the wrong example for independent brands.
Luxury houses can rely on heritage and the illusion that name recognition is enough to convince people.
Independent brands don’t have that privilege.
They don’t inherit relevanc

Stop calling second-hand “vintage”.
Not everything old is rare
Not everything worn is iconic
And not everything thrifted is timeless
Vintage got trendy, so now it’s slapped on everything with a faded tag, without even knowing wha

Following a social media trend is just a lazy way to gain attention - by jumping on the bandwagon instead of coming up with original ideas yourself

#daretosee

The ones that have nothing to say are always the loudest.
While the ones who actually deserve to be heard, get drowned out by the noise.
Because when everybody is crying for attention, substance becomes rare and intention gets lost.
True voices don&r

Overloading your ad script with pseudo-intellectual words does not make it sophisticated, but pretentious

#daretosee

Video Courtesy: @louisvuitton

#fashion #fashioncampaign #louisvuitton #zendaya

W Magazine China got it right: Fashion has an issue.

#daretosee

Picture Courtesy: @wmagchina

#fashionissue #magazine #fashionmagazine #models

It would have been so easy to stage MiuMiu’s Cloud Nine campaign in front of a green screen.
But there still seems to be another way: the difficult one.
The one where you focus on real craft and craftsmanship.
The one where you have a vision t

Brands keep getting away with copying archives under the guise of inspiration.
Take the newest Chanel campaign.
Recreating the famous Coco Chanel picture on the stairs of La Pausa or replicating the picture in the olive tree is not taking inspiratio

TWENTYSLASHFIVE